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Websites that teach you about advertising
Advertising
is essential for a business, in order to get customers; people have got
to know you exist before they can buy from you. This website is one of
the "Websites that teach
you about advertising."
The whole purpose of advertising is to persuade your customer to buy
from you so your first task is to find out who your customers are.
The best way to find out about your customers is to ask them about themselves. This can be done by means of a survey. Create a survey and ask your customer if they could fill it in, or you could send it through the post. If your business is online you can create one on a web page and direct customers to it.
Advertising is about communication between you and your customer, so you must be sure that the message you send to your customer is the right one. That means that you must have a very clear profile of each group of customers and target your message to each individual group. If you are selling to a young mom you would use very different language and be stressing different benefits than if you were selling to an older, or retired person.
A working mom with a home and young family to take care of is going to be extremely busy. She will be stressed out with juggling job, home and family life and have very little ‘me time’ for herself. Therefore you would use words like “quick” “easy” “helpful” because the benefits you would be selling her would be help with more time, relaxation and less stress.
People want to know “what’s in it for me?” so you must emphasise the benefits as opposed to the features. For example if you buy a new washing machine with a ‘crease guard button’ the ‘crease guard button’ would be a feature. Whereas, the benefit would be less ironing for you so that makes your life easier!
Your advertisement should stimulate interest from people who don’t know about you or your product, and develop loyalty from your new customers, so they return to buy from you, rather than your competitors. At the same time you should maintain the loyalty of your regular customers.
There many ways to advertise for example television, newspapers, magazines and the internet. The form of media you use will depend on your financial position, and your target market. This is why it is crucial to have a ‘profile’ of your customer and to do a thorough research before you set up your business.
Sometimes you can advertise for free - you can carry your business name and logo on all your company transport. Word of mouth is another powerful means of advertising ask friends and family to tell people about your business.
The advertisement should be placed where it can be frequently seen by its target group, so that the message can be driven home. The language used must be persuasive so that it puts the prospective buyer in a frame of mind to purchase from you. It should also plug your unique selling proposition and remember it should be able to grab the attention and stand out from the rest.
One of the best sources for information on Internet Marketing that I have found is The Internet Marketing Center’s course ‘Insider Secrets To Marketing On The Internet’ it gives step by step instructions from starting your business and all the strategies for advertising and promoting that business.
The best way to find out about your customers is to ask them about themselves. This can be done by means of a survey. Create a survey and ask your customer if they could fill it in, or you could send it through the post. If your business is online you can create one on a web page and direct customers to it.
Advertising is about communication between you and your customer, so you must be sure that the message you send to your customer is the right one. That means that you must have a very clear profile of each group of customers and target your message to each individual group. If you are selling to a young mom you would use very different language and be stressing different benefits than if you were selling to an older, or retired person.
A working mom with a home and young family to take care of is going to be extremely busy. She will be stressed out with juggling job, home and family life and have very little ‘me time’ for herself. Therefore you would use words like “quick” “easy” “helpful” because the benefits you would be selling her would be help with more time, relaxation and less stress.
"HINTS on selling oOLDER PEOPLE"
My HINTS on selling oOLDER PEOPLE would be to remember that this group are probably retired or semi retired with lots of time on their hands. They will be looking to enjoy this time and will be more interested in leisure and travel so use words like “freedom” “relaxation” “peaceful” and sell them the benefits of freedom to enjoy their leisure time pursuits.People want to know “what’s in it for me?” so you must emphasise the benefits as opposed to the features. For example if you buy a new washing machine with a ‘crease guard button’ the ‘crease guard button’ would be a feature. Whereas, the benefit would be less ironing for you so that makes your life easier!
Your advertisement should stimulate interest from people who don’t know about you or your product, and develop loyalty from your new customers, so they return to buy from you, rather than your competitors. At the same time you should maintain the loyalty of your regular customers.
There many ways to advertise for example television, newspapers, magazines and the internet. The form of media you use will depend on your financial position, and your target market. This is why it is crucial to have a ‘profile’ of your customer and to do a thorough research before you set up your business.
Sometimes you can advertise for free - you can carry your business name and logo on all your company transport. Word of mouth is another powerful means of advertising ask friends and family to tell people about your business.
The advertisement should be placed where it can be frequently seen by its target group, so that the message can be driven home. The language used must be persuasive so that it puts the prospective buyer in a frame of mind to purchase from you. It should also plug your unique selling proposition and remember it should be able to grab the attention and stand out from the rest.
One of the best sources for information on Internet Marketing that I have found is The Internet Marketing Center’s course ‘Insider Secrets To Marketing On The Internet’ it gives step by step instructions from starting your business and all the strategies for advertising and promoting that business.
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