To ask "WHAT IS THE COST OF RUNNING A SMALL INTERNET BUSINESS?" is similar to asking "how long is a piece of string?" The cost would depend on many factors. Firstly, it would depend on the type of business you wish to have, and what you were going to sell. You would also have to decide whether you were going to run it single handed or whether you were going to employ help, and how much help.

But the truth is an Internet business can be started up and run on a shoestring budget , and be very successful if you do things correctly.  Basically you will need to pay for your hosting and Domain names and the rest is up to you. You can get your website up and running very quickly using all the free software that is on the Internet. You don't even have to write your own articles for your website, there are lots of free articles that you can use.
 
But, in order to make money you must have traffic and once again the methods you use to attract that traffic will define the cost. The cheapest form of promotion is that of an organic search, where search engines pick up and display your page for a particular keyword. This method involves you optimizing all your keywords for the search engines, and there is plenty of software on the market to help in the process. Another option is to buy Pay Per Click advertising from the search engines, but this costs money.

Google Adwords and Yahoo are the two main contenders for PPC , but they are also the most expensive.However there are a lot of smaller search engines, where advertising can cost about a quarter of what you would pay Google or Yahoo. The only way to find out is to test it by running test campaigns, and once again although this will cost money, it will probably save you much more in the long run.

But either way you will need to know what keywords people are using when they search for your product, so that you can optimise for them. Wordtracker and  Keyword Discovery are the two best research tools on the market. Wordtracker can be hired for just $59 a month, which is long enough for youi to find those all important keywords. The standard subscription for the Keyword Discovery Tool is $69.95, but it does have more features.

Another must have resource for any Internet business is IMC's Insider Secrets To Marketing Your Business On The Internet. This gives you step by step instructions on building and running a successful Internet business.Take a look at their website and see what you think!. So in answer to the question "what is the cost of running a small internet business?" Providing you start off correctly and find the right keywords, ones that people are actually using; you can run an Internet business for next to nothing.






 

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